HomeCannabis Industry InterviewsCharles Jones: Founder and CEO of LucidMoods, Mood-enhancing Cannabis Vaporizers

Charles Jones: Founder and CEO of LucidMoods, Mood-enhancing Cannabis Vaporizers

Charles Jones is the Founder and CEO of LucidMood, makers of mood-enhancing cannabis vaporizers that allow for a functional cannabis experience.

The desire to create cannabis products for mainstream consumers and background in cognitive science prompted Charles’ entrance into the cannabis space and ignited a drive to understand how terpenes interact with the endocannabinoid system to affect our moods.

Prior to LucidMood, Charles served as the Chief Scientist at the Institute for Adaptive Mastery where he developed TENOR, a 5-step process for Translating Emotional Intelligence into Higher Performance.

When he’s not busy disrupting the cannabis industry you can find him listening to the Grateful Dead or exploring the great outdoors with his son.

We had a chance to interview Charles. Read on to learn more about him and his company, LucidMood.

What’s your background and what made you decide to get into the cannabis industry?

Charles Jones: I was working as an executive coach in corporate America when a friend of mine asked me if she should be concerned about her teenage son’s use of cannabis.

I told her that I would be happy to analyze the peer-reviewed research and get back to her.

Two weeks into taking a deep dive into the literature, I had arrived at two conclusions:

1. That my friend should be far more concerned about her son’s use of Adderall than his use of cannabis.
2. That cannabis was not a single drug like alcohol or caffeine, but rather that cannabis was a drug development toolkit with dozens of cannabinoids and hundreds of terpenes that could be combined to make a wide range of psychoactive substances with superior risk/reward profiles than many popular prescription and recreational drugs.

After assuring my friend that her son was going to be okay, I pulled together a team to test the feasibility of extracting the psychoactive ingredients of cannabis and re-combining them to create cannabis products for supporting people in enhancing their enjoyment of their life.

A year later, we had four products on the shelf of Colorado dispensaries. 

RELATED:  Dr. Andrew Kerklaan: Creating Patient-Approved Cannabis Products

What’s the most challenging experience you’ve had in the industry so far?

Charles Jones: Raising capital for a product that people thought was too good to be true.

What’s the proudest moment you’ve had?

Charles Jones: Being the subject of full-length article in Entrepreneur Magazine was definitely a highlight, but it’s the emails we get from people telling us how LucidMood has changed their life that mean the most to me.
RELATED:  Dr. Trina Hazzah: Founder of The Veterinary Cannabis Society and Green Nile Educates Us About Cannabis for Pets

How many employees does LucidMood have and what kind of traits do you look for when hiring new members?

Charles Jones: We have seven full-time employees and expect to add one to two a month for the foreseeable future.

Everyone who works here is intelligent, kind, and a self-starter.

What is your advice for hopeful cannabis entrepreneurs who are considering joining the industry?

Charles Jones: Find a void you can fill and sell yourself to the highest bidder.
RELATED:  Cortney Smith: Creating Advanced Vaporizers that Lead in Safety and Innovation

What are the positives and negatives they should expect?

Charles Jones: The biggest positive is that there is still a ton of white space in the industry.

The biggest negative is that unless you can translate your expertise from an adjacent industry and/or leverage your existing network, you are going to be out-competed by someone who can.

What separates LucidMood from its competitors?

Charles Jones: We are hands down the most approachable brand of cannabis for a novice consumer.

Does LucidMood have any upcoming products that you could discuss or drop hints about?

Charles Jones: Look for THC-free cannabis products that you can buy online in the new year. Products to relieve stress and enhance creativity should be out by Feb or Mar.
RELATED:  Jennifer Whetzel: How to Find Your Brand Identity in a Growing Cannabis Marketplace

Thank you for doing the interview Charles! We are excited to see what products you will be coming out next. To learn more about LucidMood, go their website LucidMood.net.

Check the latest updates on them through their social media:



Keep exploring...

Related Articles

Boveda: Why Correct Humidity is Crucial in Storing Cannabis

We interview, Charles Rutherford II, Business Development Director of Boveda, @BovedaInc the importance of...

Zane Witzel: Designing High-End Storage for Cannabis

Zane Witzel is the CEO and Founder of @cannador. His company manufactures and sells...

Derek Riedle: Establishing a Media Company for the Cannabis Industry

Derek Riedle is the Founder, and Publisher of @Civilized_Life, a media company that speaks...

Jeffrey Zucker: Inventing LeafList and Natural Order Supply

Jeffrey Zucker is the Co-Founder, and President of Green Lion Partners, a Denver-based business strategy...

Stephen Gold: Co-Owner of Fore Twenty Sports & Co-Founder of The Daily Leaf

Stephen Gold is the Co-Owner of Fore Twenty Sports and Co-Founder of the Daily...

Brian Campbell: Developing Tökr, the New Cannabis App for Consumers

Tökr, @trytokr is a free app that helps consumers find cannabis products that best...

Peter Vogel Interview: CEO of Leafwire, Cannabis Industry’s Answer to Networking

We were able to interview the CEO of Leafwire. Read on below to learn...

Brian Caruso, CEO of Zion Medicinals: Spagyric CBD & Hemp Oil, Dosing Tips and More

Brian Caruso is the Founder & CEO of Zion Medicinals, one of the only...