Gia Morón is the Executive Vice President for Women Grow, @womengrow. With 25 years of experience in public relations, she oversees the company’s internal and external communications.
In addition, to her day-to-day duties, Gia also works closely with the CEO on business and relationship development opportunities.
She began working with Women Grow headquarters in January 2017 as Director of Communications, after transitioning from the Women Grow New York City market in 2016.
Check out the Q&A below and learn more about Gia, the mission of Women Grow and their current projects.
Ganjly: What was your first introduction to the cannabis industry?
Gia Morón: My first introduction into the legal cannabis industry was seeing the coverage on 20/20, CNBC and Bloomberg news. They were special segments on the cannabis industry in Colorado and California. I could not believe my eyes. The same weed sold on the black market was crossing over to the legal industry blew my mind. I immediately thought of prohibition.
Ganjly: Could you briefly explain the mission of Women Grow and what are your current projects?
Gia Morón: Women Grow was launched by Jane West in 2014. It was created to invite more women into the cannabis industry. Jane saw the industry was being led by men and she wanted a company that could help more women find support and connections to help them own and lead businesses. Women Grow’s mission is to cultivate the next generation of cannabis leaders through connections, education, empowerment and inspiration.
Ganjly: What was the most difficult aspect of getting Women Grow and other projects off the ground?
Gia Morón: I was not part of the inception of Women Grow so I cannot speak to that, but I can speak to the shift. Our current CEO, Kristina Garcia implemented a change in the 2017, by instituting a license agreement. This also came with a language shift. Our now markets were once called chapters. We still have to remind people we no longer have chapters but markets.
Ganjly: What is your proudest moment since you started down this path of cannabis activism/entrepreneurialism?
Gia Morón: I joined Women Grow NYC team in 2016 and the headquarter team in 2017. I cannot say there is one proud moment, but momenta that continue to warm my heart is seeing the community of women helping each other and seeing the progression of companies from year to year. Our Phoenix market leader today, attended the Women Grow summit in 2017 for the first time as an attendee and in a year she has launched her 420 Skin Care line, became a market leader and broadening into other areas in the industry. Last year she was quiet and shy, in 2018 she graced our stage as a Lightning Talks speaker and brought the house down. It is incredible to see these women and their business growth year over year. I believe that is an emotion you never get over. For all of us it is life changing to witness and experience.
Ganjly: Where do you think the cannabis legalization movement will be in five years?
Gia Morón: This industry is expanding so rapidly, I would not be surprised if we have full U.S. legalization in five years. Two years ago we were discussing states going legal now we see countries going legal. Cannabis is global industry now. I believe the possibilities are endless. We have not seen the full potential of what this industry will be. It is still too early to tell, but we know it is expanding quickly. Big corporations are moving in so it is just a matter of time before cannabis is considered a corporate industry.
Ganjly: What is one piece of advice you would offer to an aspiring ganjapreneur?
Gia Morón: Seek mentors inside and outside of this industry, build a team that will help you build your business, join organizations, networking is key, stay up-to-date on the industry developments and research and lastly pay attention to the shifts happening in this industry be ready to pivot.
Thank you for dedicating some time to talk to us about your experiences Gia. To learn more about Gia and Women Grow, visit WomenGrow.
About Gia Moron:
Gia is also the Founder and CEO of GVM Communications, Inc., a public relations, brand and business development consulting firm in which she launched in 2012.
Her client base ranges from small to mid-sized businesses, non-profit organizations, entrepreneurs, authors and celebrity clients.
Prior to launching her firm and working with Women Grow, Gia was a Media Relations Officer in the Corporate Communications department for fifteen years at the Goldman Sachs Group Inc.
While at Goldman Sachs, Gia oversaw various business areas from Private Equity, Urban Investment, Investment Research and Technology to the firm’s organizational focus on Corporate Engagement, Diversity, Recruiting, Human Resources and Corporate Services.
Before joining Goldman Sachs, Gia was Director of Promotions and Publicity for six years at The Fremantle Corporation, an international television distribution and production company.
Outside of her professional accomplishments, she continuously works with a number of non-profit organizations in New York City and mentors up-and-coming young women entrepreneurs across the country to South Africa.
Gia currently resides in her hometown of Brooklyn, NY, with her daughter.
About Women Grow:
Women Grow was created to connect, educate, inspire and empower the next generation of cannabis industry leaders by creating programs, community and events for aspiring and current business executives.
Founded in 2014 in Denver, Women Grow is a for-profit entity that serves as a catalyst for women to influence and succeed in the cannabis industry.
Women Grow is the largest International (US and Canada) professional networking company supporting women leaders and entrepreneurs in all facets in the cannabis industry.
As legalization occurs on a national and global scale, women have the opportunity to build an inclusive new industry from inception. Our name stems from our goal to cultivate women professionally at all levels of business. More importantly we want to encourage more women to join this industry to become leaders.
Women Grow is open to women at all career stages and in all segments of the cannabis industry and ancillary businesses. Women Grow also welcomes business-savvy men and LGBTQ+ who understand that being inclusive in their organizations and partnering with women-owned businesses is good for the bottom line.