Sunday, August 1, 2021
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James Rowan: CannaCraft’s Loud+Clear Partners with Equality California; Sponsors Sonoma County Pride 2021

When James Rowan joined CannaCraft in 2016, he was at the forefront of non-cannabis professionals entering the industry. In this brief yet vital time, he has held marketing roles as Brand Manager, Creative Director, and currently, Director of Major Brands with a focus on core cannabis extract brands and products.

Rowan, also an actor and comedian, leverages his public speaking and presentation talents as a spirited leader within the company. His work with AbsoluteXtracts has been recognized as one of Green Entrepreneur’s “The Top 25 Cannabis Brands That Killed It In Marketing In 2019” and named North Bay Bohemian’s 2019 “Best Cannabis Label”.
His experience at CannaCraft from the days prior to the cannabis industry’s statewide legalization has armed him with a versatile, well-seasoned background and complex understanding of how to continuously bring innovative products to the market and create an impact in a fast-paced and ever-evolving category.
Born and raised in Healdsburg, CA, by viticulture-pioneering parents, Rowan is deeply rooted in Sonoma County agriculture. He brings a tenacious work ethic and hands-on approach to strategy that is a result of a lifetime of hands-on farming in the Dry Creek Valley.

We had the chance to interview James and learn more about CannaCraft. Read more below.


Ganjly: Tell me about your personal cannabis background. What did you do before you worked in CannaCraft?

James Rowan: When I joined CannaCraft in 2016, it was at the forefront of non-cannabis professionals entering the industry. I had previously held marketing roles in the nutraceutical and tech startup worlds and have a background in design. I have since held marketing roles at CannaCraft as Brand Manager, Creative Director, and currently, Director of Major Brands with a focus on core cannabis extract brands and products. My experience at CannaCraft from the days prior to the cannabis industry’s statewide legalization has armed me with a versatile, well-seasoned background and complex understanding of how to continuously bring innovative products to the market and create an impact in a fast-paced and ever-evolving category. I was born and raised in Healdsburg, CA, in Sonoma County by viticulture-pioneering parents. I have been deeply rooted in Sonoma County agriculture for my entire life. My tenacious work ethic and hands-on approach are a result of a lifetime of farming in the Dry Creek Valley.

Can you give us more details on the partnership with Equality California?

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James Rowan: We have partnered with Equality California and will be donating $1 for every Loud+Clear cartridge sold in the month of June, to be matched by CannaCraft, for a total goal of $20,000. Equality California is an organization that members of our LGBTQ+ community have worked with before, from attending seminars on how to effectively campaign and fight against Prop 8, to rally activations to support and canvas for LGBTQ+ rights. We are grateful for the effective work that Equality California continues to advocate for and mobilize our LGBTQ+ family, friends, and community.

What are the activities of CannaCraft during the Sonoma County Pride 2021?

James Rowan: Loud+Clear is the presenting sponsor for the Sonoma County Pride’s “Sunday Friends & Fitness” Outdoor Activities series, designed to provide an alternative activity & physically active component to Pride, encourage safe socializing, and promote healthy, family-friendly activities.


Thank you for doing the interview, James! We’re looking forward to hearing more about CannaCraft’s activities in the future.

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