HomeCannabis Industry InterviewsKim Rael: Producing Fast Acting and Predictable Cannabis Edibles

Kim Rael: Producing Fast Acting and Predictable Cannabis Edibles

Kim Rael, CEO of Azuca, has an extensive background as an operating executive and venture capitalist. Follow Azuca on Twitter @Azuca_co.

Prior to her career in venture, she co-founded an advanced energy company and held numerous management positions at Intel, where she managed a $200 million capital budget, led planning for a $1 Billion expansion, and held roles in finance, operations and strategic planning.

Before joining Intel, she served as an aide in the US Senate focusing on foreign affairs and science and tech policy.

With broad experience serving on both corporate and community boards, Kim was the Founding President for a Montessori Charter School, and has been featured as New Mexico Business Weekly Power Broker and Top 10 Women of Influence.

Recognizing a gap in the cannabis industry for trustworthy and predictable edibles, Kim teamed up with Ron Silver to develop and launch Azuca.

We had the pleasure of interviewing Kim. Read on below to get to know more about her and her company.

What made you decide to get into the cannabis industry?

Kim Rael: I have had a life-long interest in nature-based wellness, though most of my prior career has been in technology and finance.  A few years ago I took a sabbatical to discern what direction to take for my “second half of life” career.

I wanted to create a path where I could leverage my business, portfolio management and startup skills but deploy them in the sector that I am most personally passionate about.  That sector is wellness.

I honestly never expected the process to lead to cannabis, but when I met my partner, Chef Ron Silver, and did my due diligence on the industry and the fast-acting edible technology that he had created, I was sold. 

RELATED:  Zane Witzel: Designing High-End Storage for Cannabis

What are some trends shaping the industry? Where do you think it’s going?

Kim Rael: I believe that we have only scratched the surface of the application of cannabis for wellness.  

I believe that “non-traditional” cannabis consumers will emerge as a major force in the industry, and, in particular, in the aging baby boomer demographic.  

I hear story after story of cannabis helping people avoid opiods and addictive sleep aids, for example.

What I am passionate about is making cannabis helpful, understandable, approachable, safe, fun and predictable for all generations.  

That is what we are doing at Azuca with our line of fast-acting edible products and chef-quality ingredients. 

RELATED:  Rick Batenburg III: Investing in Smart Cannabis Investments

Edibles that kick in within 15 minutes? What’s the science behind this?

Kim Rael: Azuca has developed a proprietary process to make edibles fast acting and predictable.   

Instead of using oils and fats to bind active ingredients, Azuca’s patent-pending process enables a hydrophilic, or water-friendly product.

This distinction is especially important for medicinal users, whose liver function may vary dramatically—oil-based edibles must be processed by the liver, impairing the predictability of the experience.  

Azuca’s edibles bypass that lengthy trip through the liver to take effect in a groundbreaking 2 to 15 minutes—and the experience is predictable and controllable, every time.

RELATED:  Peter Vogel Interview: CEO of Leafwire, Cannabis Industry's Answer to Networking

What is your company’s strategy?

Kim Rael: Azuca offers both CBD and THC infused products.  

Our THC products are produced through licensed partners in jurisdictions that have legalized cannabis for recreational and/or medical use.  

A core element of our strategy is to enable other edible brands to incorporate our technology into their existing product lines.

Our CBD products are launching through traditional natural food retailers, on-premise food and beverage outlets and direct to consumers on our ecommerce site.

How are you innovating?

Kim Rael: We deliver the highest quality, fastest-acting, most stable edible infused THC and CBD products in the world.  

Azuca’s infused sweeteners are also the most versatile. Because they’re water-friendly and not oil-based, they can be mixed into beverages without compromising taste and texture, and they’re free of any cannabis taste and smell.

Azuca’s syrups and sugars align with trends around elevated home-cooking and culinary creativity—they were developed to integrate easily into any consumer, culinary and commercial recipes.

We’re committed to partnering with forward-thinking brands to upgrade their products for the ultimate user experience.

RELATED:  Jessie Gill Interview: How to Talk to Your Kids about Marijuana [Tactics for Cannabis Education]

Do you have any upcoming products you’d like to hint at?

Kim Rael: In addition to our traditional edibles and sweeteners, we will be launching highly innovative savory and zero sugar products in 2019.  

We are very excited about these new products. We are a culinary company in our DNA and the emerging flavor profiles in our upcoming products are unlike anything on the market today!

RELATED:  Innovating Cannabis Safety: A Conversation with VIST Labs’ Jim Sanfilippo

Thank you so much for taking the time to do the interview Kim! To know more about Kim and her company Azuca, please head on over to their website, Azuca.co.

About Azuca: Azuca is a line of fast-acting, consistent and all-natural cannabis edibles and ingredients that leverage a three-patent-pending technology from renowned NYC chef, Ron Silver.

Azuca’s breakthrough emulsification process makes cannabis molecules more water friendly, thereby increasing bioavailability and effectiveness, and minimizing wait time for a more controlled experience.

The line consists of a variety of THC-infused goodies including shortbread cookies, chocolate coins and Pâte de Fruit sold in the Massachusetts medical market, as well as CBD-infused sweeteners being sold direct to consumer and to restaurants, bars and coffee shops around NYC.

In addition to ambitious national expansion plans, the company also has plans for international expansion, beginning with partnerships in Asia.

RELATED:  Adam D. Grossman: Educating on Safe and Responsible Cannabis Consumption

Keep exploring...

Related Articles

Boveda: Why Correct Humidity is Crucial in Storing Cannabis

We interview, Charles Rutherford II, Business Development Director of Boveda, @BovedaInc the importance of...

Zane Witzel: Designing High-End Storage for Cannabis

Zane Witzel is the CEO and Founder of @cannador. His company manufactures and sells...

Derek Riedle: Establishing a Media Company for the Cannabis Industry

Derek Riedle is the Founder, and Publisher of @Civilized_Life, a media company that speaks...

Jeffrey Zucker: Inventing LeafList and Natural Order Supply

Jeffrey Zucker is the Co-Founder, and President of Green Lion Partners, a Denver-based business strategy...

Stephen Gold: Co-Owner of Fore Twenty Sports & Co-Founder of The Daily Leaf

Stephen Gold is the Co-Owner of Fore Twenty Sports and Co-Founder of the Daily...

Brian Campbell: Developing Tökr, the New Cannabis App for Consumers

Tökr, @trytokr is a free app that helps consumers find cannabis products that best...

Peter Vogel Interview: CEO of Leafwire, Cannabis Industry’s Answer to Networking

We were able to interview the CEO of Leafwire. Read on below to learn...

Brian Caruso, CEO of Zion Medicinals: Spagyric CBD & Hemp Oil, Dosing Tips and More

Brian Caruso is the Founder & CEO of Zion Medicinals, one of the only...