– Strategic Partnership Brings Quality, Effective CBD to Thousands of Race Participants –
PORTLAND, Ore.–(BUSINESS WIRE)–Athletes competing in Spartan race events will soon be able to add Lazarus Naturals CBD to their race recovery routines, thanks to a partnership deal announced today. Through the sponsorship, Lazarus Naturals will provide its high-quality CBD tinctures, balms and massage oils to thousands of race finishers, supporting the company’s mission to make CBD more affordable and accessible for all.
“Spartan encourages and enables athletes at all fitness levels to push their limits and achieve more,” said Ian Lawson, global brand partnerships at Spartan. “That’s in perfect alignment with Lazarus Naturals, which make it possible to thrive—not just survive, and we’re excited to team up with Lazarus Naturals to provide our athletes with high-quality CBD products to help achieve their goals.”
While Spartan events bring in athletes from all walks of life, 22 percent of participants are military veterans, which Lazarus Naturals actively supports through its Assistance Program. Eligible consumers who are retired from active duty, on long-term disability or receive income assistance, can apply to receive a 60 percent lifetime discount on all Lazarus Naturals products.
“Our customers reach out to us all the time to share what a difference our products have made in their lives. It’s why we do what we do,” said Nicki Briggs, chief marketing officer at Lazarus Naturals. “Whether you’re training for an actual race, or just trying to keep up with the day-to-day pace of real life, our mission is to provide high-quality CBD products consumers can trust, at the right price.”
Lazarus Naturals offers the lowest cost-per-milligram CBD products on the market that are made according to current Good Manufacturing Practices and are third-party tested for potency, cannabinoid profile as well as the presence of pesticides and heavy metals. Test results for every batch are available on the company’s website.
For a complete list of Spartan U.S. events, please visit www.spartan.com.
About Lazarus Naturals
Founded in 2014 on the belief that high-quality, third-party-verified CBD products should be accessible for everybody, employee-owned Lazarus Naturals is one of the top CBD companies in the Pacific Northwest. The company is fully vertically integrated—from its Central Oregon hemp farms to its in-house extraction, formulation and packaging—allowing the company to deliver the lowest cost per milligram CBD tinctures, balms, capsules, pet products and more. It also offers an Assistance program that provides a 60 percent discount to veterans, individuals on long-term disability and low-income households. An ardent advocate for hemp, one of the fastest growing agricultural crops in the U.S., Lazarus Naturals is a member of the U.S. Hemp Roundtable, Hemp Industries Association, American Herbal Products Association, Oregon Farm Bureau and the Oregon Industrial Hemp Farmers Association.
With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle course race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite. More than five million participants have finished Spartan events, creating a lifestyle that extends beyond races including health and wellness products, training and nutrition programs, and popular media content, which has made OCR one of the fastest growing sports in the world. Spartan events feature races at various distances, Spartan Stadion® and Spartan Sprint®: 5k and 20 obstacles; Spartan Super®: 10k and 25 obstacles; Spartan Beast®: half marathon and 30 obstacles; and Spartan Ultra™: 50k and 60 obstacles. Visit spartan.com for more information and registration.
Sara Stewart, Maxwell PR
(503) 231-3086 / email@example.com