CALABASAS, Calif.–(BUSINESS WIRE)–$KOAN #California–Resonate Blends, Inc. (OTCQB:KOAN), a cannabis-based holding company (“the Company”), announced today an update to shareholders regarding the progress of its growth and strategic initiatives from CEO and Chairman of Resonate Blends, Inc., Geoffrey Selzer.
We started Resonate Blends with a simple mission — to demystify cannabis. We developed the Resonate System to make Cannabis understandable, accessible and predictable to support the Wellness lifestyle. We empower people to live their best lives by developing proprietary and innovative branded products built on science and plant medicine. We are raising the concept of effect targets to a fine art.
Koan, the Resonate Blends product family, is based around a comprehensive system of interconnected experience targets that allow people to select the products that best fit their lifestyle and health objectives. Koan products are dedicated to the efficacy and precision of functional experience targets across a broad range of product categories.
We are currently finalizing development in cooperation with an award-winning strategic partner in preparation for the launch of our first product line of six products. These multi-use products deliver specific, predictable, reliable, effects in a format that is completely unique in the industry. The company has formalized contracts with the leading logistical and marketing partners and we are on target for our upcoming product release. This release will be followed before year end with our second product line that is already in full development.
Resonate recently made an investment into Joiant, the top selling CBD:THC pre-roll brand in California (according to BDS Analytics) with the option to fully acquire the company by March 26, 2020. Joiant is led by former Co-Founder of Pandora Media, Jon Kraft and Joiant Founder Lindsey Kirk, a former KIVA Confections ambassador. We are delighted with the Joiant deal as it supports several strategic goals of the holding company including a jumpstart for distribution to support the launch of our Koan products.
In addition to preparing for the release of the Koan products, we are also refocusing and building the Holding Company. After market analysis, we determined that the greatest value creation is in value-added brands. Therefore, Resonate’s growth strategy is to avoid investments in heavily commoditized assets and to incubate and integrate synergistic companies and partners. Vertical integration will occur only to support our product needs and or to provide consistent product quality that yields expected results and to manage margins and profitability at scale.
As a public company we can rapidly speed our growth through highly targeted acquisitions in the market place that support and enhance organic growth. We are in the process of restructuring our balance sheet to align capital raising and acquisitions with our long-term strategy which means raising and supporting long term capital vs short term capital raises.
We appreciate your support of our company and we look forward to sharing more news with you in the near future.
About Resonate Blends, Inc. (OTCQB:KOAN)
Based in Calabasas, California, Resonate Blends, Inc. is a cannabis holding company centered on valued-added holistic Wellness and Lifestyle brands. The company strategy is to ignite future growth by building a purpose-driven portfolio of research organizations, innovative and emerging brands, and retail channels. The holding company’s focus is finding mutual value between product and consumer by optimizing quality, supply chain resources and financial performance. The Company offers a family of premium cannabis-based products of consistent quality based on unique formations calibrated to Resonate Blends effects system, the industry gold standard in user experience.
For more information: www.resonateblends.com
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Chief Investment Officer/Director
Resonate Blends, Inc.