Danny Brody is VP of Investor Relations at The Green Organic Dutchman, an organic cannabis company that produces among the highest-quality, lowest-cost cannabis in Canada. They’ve raised $160M from retail investors alone, and have partnered with a range of Canadian industry giants.
We recently invited Danny for a Q&A session to talk about his background and his company The Green Organic Dutchman.
Ganjly: What is your background and what made you decide to pursue a career in cannabis?
Danny Brody: My background is all finance. I started with Investor Relations 12 years ago, then moved over to the retail brokerage side where I spent 8 years working with an as an Investment Advisor. I had helped finance hundreds of early-stage companies and knew the criteria needed for success. I just needed an industry I could jump in head over heels with. Medical Cannabis was always a relatively small market, but the second the Trudeau Government announced recreational, I knew that was it: a lifetime opportunity to build something incredible.
Ganjly: How many employees do you have and what kind of traits do you look for when hiring new members?
Danny Brody: We are fast approaching 50 employees. For us, it’s all about the right personality in the sense that we want people who are both passionate about cannabis, but motivated to put in the extra hours inside and outside the office to build something incredible. We want team members who are just as committed to the cause as we are, and that’s not always easy to find, which is what makes the team we’ve put in place so special.
Ganjly: What is the most challenging experience you have had in the cannabis industry so far?
Danny Brody: To be honest we haven’t even had a chance to come up for air to think about what we are really accomplishing. For the IR team at TGOD, it’s been one financing after the other straight from when we acquired 80% of TGOD in 2016. The biggest challenge is arguably just overcoming the challenges of an industry deregulating. Issues with banking, negative stigma, and perception are still a challenge even as we prepare for recreational.
Ganjly: What is your proudest moment since you started down this path of being an entrepreneur in the cannabis space?
Danny Brody: This moment would have to come from our IPO. We’re only the third company to IPO onto the most senior exchange in Canada, the TSX.
Ganjly: Do you have plans for new products, services or events and would you be willing to drop any hints about what we can expect from your company in the future?
Danny Brody: Several of our senior executive team is from the consumer packaged goods space, and to us, cannabis is an ingredient. An ingredient used in a catalog of higher margin products. We can just look to the states to find out where the cannabis market is heading, and smoking is quickly becoming the least used delivery method.
We’re looking to host an event with our partners Aurora in June, stay tuned for details!
Ganjly: What is your advice for hopeful cannabis entrepreneurs who are considering joining the cannabis industry? What are the positives and negatives they should expect?
Danny Brody: Whatever you do, make sure you’re passionate about it because without passion you’re not going to be able to work the 14 or 16 hours a day and 7 days a week that’s required to really come out on top. The most important advice I can give though is with the number of ups and downs with the deregulation of an industry, combined with a start-up, is to just not give up. It sounds cheesy, but it’s not easy and a lot of people end up discouraged and not able to push through some of the hard times.
Thank you, Danny, for taking the time out to talk to us!
To learn more about his company, go to The Green Organic Dutchman.