Enlighten, @GetEnlightenTV is a full spectrum enterprise solution managed by a team with a collective 20 years of experience serving Fortune 500 companies, first-class retailers and top-end brands all over the world, bringing cutting edge retail technology to the cannabis industry.
With an education forward approach, Enlighten helps its partners grow their brand and build relationships with their customers through a variety of solutions.
Its technology solutions are intended to increase revenue and awareness and keep customers engaged.
As an aggregation of several notable companies from both inside and outside of cannabis, Enlighten is one of the most well-funded, wide reaching and longest tenured companies in cannabis.
We caught up with Jeremy Jacobs, the Chairman of Enlighten. Read the full interview below.
Ganjly: What is your background and what made you decide to pursue a career in cannabis?
Jeremy Jacobs: I’ve had a passion for entrepreneurship since I was a kid and I became a cannabis advocate in my teens. Roughly 4 and half years ago when cannabis first started to become recreationally legal in Colorado I got a call from an employee. He typically sold our digital menu systems through one of our distributors, Sysco Foods, but this day the call was different. He asked how I felt about out company making digital menus for cannabis dispensaries.Within 6 months we had built roughly 100 menu systems, developed the touchscreen technology seen at Euflora in Colorado, implemented text loyalty systems, and many other things. Enlighten has been expanding on that work since.
Ganjly: How many employees do you have and what kind of traits do you look for when hiring new members?
Jeremy Jacobs: Enlighten’s in-house team is around 40 between executives, inside sales, design, developers, installers, etc. In addition to that, there are roughly another 60 outside contractors we work with on sales, design and other things. As we continue to grow, our hiring will only continue to pick up. We are currently looking for sales agents in Washington, Oregon, California, and Nevada.
Ganjly: What is the most challenging experience you have had in the cannabis industry so far?
Jeremy Jacobs: What makes cannabis different than other industries is that there are no industry standards or legislative conformity in how things are done. Each scenario we walk into is completely different than the last – the legal limitations, the structure of the organization, how decisions are made and expectations. Having to adjust our delivery each time can be challenging. In other industries, we are able to work with a client that has 1,000+ locations. Here the average chain is around 5.
Ganjly: What is your proudest moment since you started down this path of being an entrepreneur in the cannabis space?
Jeremy Jacobs: We’re fortunate to have had several big moments in cannabis. The most recent is our big industry technology roll-up. Enlighten is already working with over 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. One such business collaboration that we recently announced is with Novus Cannabis MedPlan, a health plan carrier. Enlighten’s technologies will help educate and connect consumers with reliable and affordable meds in dispensaries around the nation through Novus’ benefit packages.
Ganjly: Do you have plans for new products, services or events and would you be willing to drop any hints about what we can expect from your company in the future?
Jeremy Jacobs: Absolutely, that is what Enlighten is all about. As a multifaceted cannabis technology company we are now offering a suite of products including Enlighten TV, Smart Menus, TrafficWise, Direct Connect, Showcase, Captivate, Breakroom TV and Social Wall. These products work together to create a seamless ecosystem for both retailers as well as advertisers and brands. I would strongly suggest visiting https://getenlightened.io to be “enlightened” by our entire suite of products.
Ganjly: What is your advice for hopeful cannabis entrepreneurs who are considering joining the cannabis industry? What are the positives and negatives they should expect?
Jeremy Jacobs: Business is growing like a weed. There is no doubt there is an opportunity. With the right product mix, it’s not hard to find some traction in a space with double-digit compounded annual growth. The negatives are that the space requires a flexible approach. Each state’s laws are completely different. It will likely have an impact on your business.
Thank you for your time Jeremy! To get more information about Jeremy and his company, go to Enlighten.