Jeremy Jacobs is the Co-Founder of Eyechronic, a dispensary technology company that provides advertising and tools to the cannabis industry. Located in legal cannabis shops across the U.S., Eyechronic serves as a TV network with a tailored mix of advertisements, government messaging from state sponsors, interactive tools, and education/entertainment for consumers to view during their shopping experiences.
We recently invited Jeremy for a Q&A session to talk about his background and his company Eyechronic.
Ganjly: What is your background and what made you decide to pursue a career in cannabis?
Jeremy Jacobs: I’ve had a passion for entrepreneurship since I was a kid and I became a cannabis advocate in my teens. Roughly 4 and half years ago when cannabis first started to become recreationally legal in Colorado I got a call from an employee. He typically sold our digital menu systems through one of our distributors, Sysco Foods, but this day the call was different. He asked how I felt about out company making digital menus for cannabis dispensaries. Within 6 months we had built roughly 100 menu systems, developed the touchscreen technology seen at Euflora in Colorado, implemented text loyalty systems, and many other things. We’ve been expanding on that work since.
Ganjly: How many employees does Eyechronic have and what kind of traits do you look for when hiring new members?
Jeremy Jacobs: Our in-house team is around 40 between executives, inside sales, design, developers, installers, etc. In addition to that, there are roughly another 60 outside contractors we work with on sales, design and other things. As we continue to grow, our hiring will only continue to pick up. We are currently looking for sales agents in Washington, Oregon, California, and Nevada.
Ganjly: What is the most challenging experience you have had in the cannabis industry so far?
Jeremy Jacobs: What makes cannabis different than other industries is that there are no industry standards or legislative conformity in how things are done. Each scenario we walk into is completely different than the last – the legal limitations, the structure of the organization, how decisions are made and expectations. Having to adjust our delivery each time can be challenging. In other industries, we are able to work with a client that has 1,000+ locations. Here the average chain is around 5.
Ganjly: What is your proudest moment since you started down this path of being an entrepreneur in the cannabis space?
Jeremy Jacobs: We have had several big moments in cannabis. Developing the tech for famous Euflora in less than a week was our first big moment. Getting to 300 clients within 9 months was a proud moment. I would also say getting $5.25 million in investor support the past year was also a proud moment because it means that we can keep building this company to the giant that we envision.
Ganjly: Do you have plans for new products, services or events and would you be willing to drop any hints about what we can expect from your company in the future?
Jeremy Jacobs: Let’s just say that over the next 6 months, our company will be leading a retail technology revolution in the cannabis space through a multitude of new product options that dispensaries around the nation desire and often demand. Stay tuned!
Ganjly: What is your advice for hopeful cannabis entrepreneurs who are considering joining the cannabis industry? What are the positives and negatives they should expect?
Jeremy Jacobs: Business is growing like a weed. There is no doubt there is an opportunity. With the right product mix, it’s not hard to find some traction in a space with double-digit compounded annual growth. The negatives are that the space requires a flexible approach. Each state’s laws are completely different. It will likely have an impact on your business.
Thank you so much, Jeremy, for taking the time out to talk to us!
To learn more about his company, go to Eyechronic.